Mediating the Message

This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.

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How to Build Social Science Theories

As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory...

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Teoria do Gatekeeping

Teoria do Gatekeeping - Seleção e construção da notíciaO gatekeeping é um dos papéis centrais da mídia na vida pública: as pessoas confiam em mediadores para transformar informações sobre bilhões de eventos em um número gerenciável de mensagens de mídia. Esse processo determina não apenas qual informação será selecionada, mas também qual...

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