A "hypermedium" capable of accommodating almost any sensibility—from the physicality and presence of installed sculpture to the exotic flights of fantasy of the MTV format—video has played a vital role in contemporary art for more than 30 years now. Denmark's esteemed Louisiana Museum of Modern Art caught on to the potential of video art at an early stage, becoming the first museum ever to acquire a work by Nam June Paik in 1974. Since then, the museum has added works by Absalon, Johan Grimonprez, Gary Hill, Paul McCarthy, Sam Taylor-Wood, Runa Islam, Bill Viola, Aernout Mik, Candice Breitz, Peter Land, Salla Tykka, Doug Aitken and Pipilotti Rist, after whose seminal work this book was aptly named.