It's the Age of Anxiety for traditional market research, and with good reason - it often doesn't work that well. The future lies in facial coding, which was voted the tool most likely to transform the field of marketing. On-Emotion shows how high-quality facial coding can be used to provide a competitive edge.
In this book, concise case studies drawing on 15 years of experience illuminate how quantifying emotions enables companies to survive and thrive. Facial coding's leading business practitioner, four-time author Dan Hill, will explain:
-Why on-message marketing is no longer enough.
-Why "think your emotions" approaches to research are inherently limited.
-Why facial coding done right delivers insights in ways that clicked-on ratings and verbal input never can.
Ever been lied to in life? Then you're ready to move beyond what people say, into the non-verbal realm that best predicts human behavior.