Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service business are inexperienced in marketing and unsure how to promote themselves.Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.. Establish desirable and realistic goals. Plan for business success. Learn the keys to dynamic service marketing. Discover effective pricing strategies. Create effective promotionsThe service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the U.S. alone includes over one million establishments! This book will be invaluable to new entrepreneurs, lawyers, dentists, massage therapists-anyone currently running a service business or just thinking of it.