No matter where you are on your career trajectory, a new college graduate, a CEO, or anywhere in between, networking is essential to your success. Here, David Bradford shows us, "network" doesn't have to be a four-letter word. Bradford, "The Bottlecap Kid", rose from humble beginnings to become CEO of two of the country's top 50 tech companies and is arguably the most connected human on planet Earth. In this book, he shares with us his six "UP Principles" - The very same strategies he attributes to his tremendous success.