James Willard Schultz, or Apikuni, (born August 26, 1859, died June 11, 1947) was a noted author, explorer, Glacier National Park guide, fur trader and historian of the Blackfoot Indians.
James Willard Schultz (J.W. Schultz) started writing at the age of 21, publishing articles and stories in Forest and Stream for 15 years. He did not write his first book until 1907 at age 48. The memoir: ''My Life as an Indian tells the story of his first year living with the Pikuni tribe of Blackfeet Indians East of Glacier. In 1911, he associated himself with publishers Houghton Mifflin who published Schultz's subsequent books for the next 30 years. In all, Schultz wrote and published 37 fiction and non-fiction books dealing with the Blackfoot, Kootenai, and Flathead Indians. His works received critical literary acclaim from the general media as well as academia for his story telling and contributions to ethnology. Sometime after 1902, while living in Southern California, Schultz worked for a while as the literary editor of the Los Angeles Times.