Not your typical sales book, which is filled with sales tips and a bunch of motivational stories to get you all hyped up. Read the rest only if you want an honest and logical guide on how to survive in the sales environment.
Also, this eBook is not for “self-help “. If you use what you learn here in your personal life, you are responsible for the results. Second, as a sales manager and trainer it is not my job to kiss your butt and tell you how great you are. This eBook explores that salespeople are looking for validation anywhere they can get it. The only validation that counts is what is up on the sales board. Sales managers and owners will always give their new sales people well scripted impressions of what to expect, and what they need to do to succeed. The author explores the reasons behind hiring practices, pay plans, and reveal the reality of what your job is in their eyes. The reader will be exposed to an unabashed version of the love/hate relationship that companies have with sales people. Most sales people think that there is only one financial reality they have to deal with, the more they sell, the more important they are to the company. Unfortunately, this is not always the case.
My first sales job was selling insulation for homes in Martinez, California in 1978 (if you don’t count when I was selling kumquats door to door in my neighborhood at seven years old). I have been in one form of sales or sales management ever since. I have succeeded at some jobs and failed at many. It is my opinion that being a good sales person is the easy part. Being able to maneuver through the hostile and competitive mine field that every sales person experiences when he is hired is more difficult. If you believe, like most, that all you have to do is show up, work hard, and good results will follow, then why is turnover so high in the sales departments of companies that otherwise have a stable workforce? Unfortunately there is more to the average sales job than sales. There are sales managers to deal with that have an array of agendas that, many times, do not include your success. There are company structures that are fair and unfair. Lots of things will affect your success in the sales field, not just how good a pitch person you are. Many a career has been lost or a sought after promotion has been unattained because of factors other than sales results.
Here is the bottom line. Sales is as Darwinian an environment as any in the civilized world, if you don’t count the Penitentiary, and the rules for survival are just as complex. Sales reps come in all hyped with success seminars pumping through their heads, ready to do great. Reality then kicks them in the butt, or worse, they are promoted to your boss. Here is the deal. Success training does work, but the main purpose of this eBook is to show you the unsavory realities that are present. That way, you will not be like a little bunny running through the forest about to get snared by a trap. Most sales people do not take the time to analyze the business model of the company for which they are working. The reader will be extensively educated in why companies do what they do and what the motivation is for that behavior. Understand the purpose and history of pay plans and sales department structures. This will make it easier for you to determine whether an organization deserves your hard work and loyalty and, above all, if there is a future for those who choose to become a true sales professional.